Category: David Aaker

Anticipating Trends for Business

Anticipating Trends for Business

Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Why Do Your Customers Buy?

Why Do Your Customers Buy?

Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the ...
Fostering Passion With Brand Sponsorship

Fostering Passion With Brand Sponsorship

We all have an opportunity to give back and engage our communities. It doesn't matter the industry. There are ...

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Jeremy Miller

Top 30 Brand Guru

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