Why Rebrands Fail
Rebranding is a big decision. It's like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Why Rebrands Fail
Category: #Fail
5 Star #Fail
5 Star #Fail
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
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Jeremy Miller
Top 30 Brand Guru
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