Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Does Branding Really Matter?
Category: Focus
Your 2 Biggest Competitors: Inertia and Time
Your 2 Biggest Competitors: Inertia and Time
Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the forces of inertia and time, and they are dogged, ferocious competitors. I find it strange to describe “inertia” and “time” as competitors, but they’re...
Simple Brands Are More Successful
Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
One Team Working On One Thing
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
Trying To Do Everything Is the Fastest Route to Mediocrity
Trying To Do Everything Is the Fastest Route to Mediocrity
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
The ROI of Time — Cull the Busy Work
The ROI of Time — Cull the Busy Work
Busy work is the antithesis of extraordinary results. The most successful people are the most productive people. Cull the busy work and focus on the one thing that has the most return on your time.
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Jeremy Miller
Top 30 Brand Guru
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