Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
Social media is a very voyeuristic experience. You "follow" people on Twitter, and "like" people on Facebook. When you're really curious, you "Google" a person to learn even more. Access to information has made us very curious. But social media is so much more than...
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