Your Logo Doesn’t Sell
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
Category: Identity
Rethinking Business Cards
Business cards are like neckties. They're caught in tradition and ceremony. Explore the idea of business note cards, and where card giving fits in your business.
Business Cards Make A Statement
There’s no excuse for bland, boring business cards, but most are. Make a statement with your cards. What statement do you want to make with your business card?
Your Bio Photo Is Your Logo
If you value your personal brand, value your bio photo. It's your logo. Glamor shots, wedding photos or pictures taken on vacation just won't cut it. They don’t demonstrate credibility, and build your brand.
Branding: Bland, Boring And Blue
33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
We DO Judge A Business By Its Cover
You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ...
Adaptive Branding
Brands are alive. They grow, adapt and change with their environments. And when they stop evolving, they ...
Be an Orange Tree in an Evergreen Forest
What makes your business unique? What do you do differently? Why should I choose you? These are the questions your ...
What Animal is your Brand?
Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
Brand Differentiation Starts with Simple Clarity
What do you do? In very simple terms tell me who you are and what you do.
It's amazing to hear how few companies ...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
