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Inconsistency Repels Customers

Inconsistency Repels Customers

When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy. Do...

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Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's being driven by content. In the old days mega-brands were built on advertising.  Companies like Nike, Coca-Cola and McDonalds spent billions of dollars in...

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