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Branding Is Simple

Branding Is Simple

Branding isn’t complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.

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We Want Relationships, Not Connections

We Want Relationships, Not Connections

Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of commerce, and a host of business networking groups all have a clear mandate to bring people together and support networking. But who has the time for all these...

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Crowe Soberman: Relationships Make Clients Stick

Crowe Soberman: Relationships Make Clients Stick

A service can be sold with expertise alone, but to have your clients come back again and again requires goodwill and trust. Relationships make clients stick. Crowe Soberman’s culture of relationships is a clear differentiator for their brand. They value real personal connections, and believe it’s an integral part of their success.

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7 Seas: A Brand Starts With A Relationship

7 Seas: A Brand Starts With A Relationship

A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn’t stand a chance.

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