Branding isn’t complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It’s based on a personal connection where their customers know, like, and trust them.
Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of commerce, and a host of business networking groups all have a clear mandate to bring people together and support networking. But who has the time for all these...
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
Big events are a powerful way to build relationships and differentiate your brand. Macpek stood out by organizing a relay-race marathon from Mont Tremblant to Quebec City in May. They had over 650 people cross the finish line, and it created a powerful event to build relationships and connect people with people.
“The Customer Comes Third” is an intriguing and counterintuitive core values, but fundamental to AnswerPlus’s services, relationships and brand. They build their brand from the inside out. Dana Lloyd, CEO of AnswerPlus says, “Our brand is our culture, and our culture is our people,”
A service can be sold with expertise alone, but to have your clients come back again and again requires goodwill and trust. Relationships make clients stick. Crowe Soberman’s culture of relationships is a clear differentiator for their brand. They value real personal connections, and believe it’s an integral part of their success.
Talent is a foundational building block of a sticky brand. Capital Iron has grown a sticky brand with a very purposeful HR strategy. Close to 90% of their staff are full time employees compared to the retail industry standard of 15 to 20%. Their staffing strategy is designed to support a highly unique retail experience.
A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn’t stand a chance.
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
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