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Cut The Fat From Your Selling

Cut The Fat From Your Selling

Corporate sales teams are filled with fat — extraneous processes and steps that slow down customers from making purchase decisions. It’s time to challenge convention to deliver better sales results. To dramatically speed up sales you’ve got to cut the fat from your sales process.

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The #1 Sales Obstacle: INACTION

The #1 Sales Obstacle: INACTION

The number one obstacle in every sales cycle is inaction. Often it’s easier for customers to delay or cancel a project than commit to it.

Inaction is a common element in the buying process, and sales people must be aware of it and manage it. Otherwise, sales will be needlessly lost.

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Does Sales Need Marketing?

Does Sales Need Marketing?

“Sales can exist without marketing, but marketing can’t exist without sales.” This attitude is pervasive, especially in traditional industries, but it’s not true. As much as marketing can’t exist without sales, sales can’t exist without marketing either. They are...

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Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...

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