Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.
Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The impact of Google hit home for me this week as I evaluated a series of student presentations at Ryerson University. During one of the talks the speaker...
Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the information we have. Even with critical purchase decisions we still make compromises. It's because we're human. Our brains just don't have the memory capacity or...
It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the conversation focused on QR Codes and Twitter. And before that we were talking about MySpace. We are living in an exciting time. It’s never before been easier to...
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...
We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the rules. As search has grown in relevance, companies are doing everything in their power to rank high in Google. According to Marketo, "93% of B2B buyers...
What makes your business unique? What do you do differently? Why should I choose you? These are the questions your customers are wrestling with. They need your help. Spend a few minutes on Google, and you can find virtually anything. We live in a golden age of choice....
Sales hasn't changed all that much in the past century. NCR created the first sales training program in 1894. It taught salesman how to prospect, present products, handle objections and close deals. The process has been refined over the years, but the core...
What do you do? In very simple terms tell me who you are and what you do. It's amazing to hear how few companies can clearly explain what business they are in. Rather than coming out and simply stating, "I do this …," they pontificate and use puffy language, benefit...
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
