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Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The impact of Google hit home for me this week as I evaluated a series of student presentations at Ryerson University. During one of the talks the speaker...

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Build a Timeless Brand

Build a Timeless Brand

It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the conversation focused on QR Codes and Twitter. And before that we were talking about MySpace. We are living in an exciting time. It’s never before been easier to...

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93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...

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Google Dictates Web Design

Google Dictates Web Design

We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the rules. As search has grown in relevance, companies are doing everything in their power to rank high in Google. According to Marketo, "93% of B2B buyers...

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