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New Year's Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.
I found myself referring 2 books over and over again this year: The Lean Startup by Eric Ries, and We Are All Weird by Seth Godin. I don’t usually write about the books I’m reading. I try to read a couple books a month, and I don’t dwell on what I read too much....
“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, Tribes Brand communities are very powerful, but they don’t form and grow on their own. They need leadership. Along the social media highway you will...
The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve Jobs did. His reach is nothing less than profound. As soon as his death was announced all the social networks exploded with an outpouring of grief,...
Three weeks ago Trish, a family friend, was unceremoniously laid off from her job of 38 years. It was the only job she's had. She joined as a summer intern when she was 18, and progressed through the organization. Over the past 13 years she has been managing a team...
It's shortsighted to market to your social media community, but that's what many companies do. They treat the community as a lead generation platform and saturate it with offers, promotions and calls to action. But treating a community as a marketing platform...
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