What’s Your Brand’s Hook?
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Category: Starbucks
Think Twice Before Investing in a Social Media Community
Social media communities may be the "in thing," but are you really sure you want one for your brand?
It's easy ...
Naming Your Business to Drive Sales
Naming your business is one the most challenging branding activities. But get it right, and a great name sets the ...
Brand Leadership: Take a Stand, and Lead
Starbucks has over 20 million followers on Facebook. Impressive indeed, but that doesn't mean they're leading ...
Brand Communities Aren’t Really Communities
Does Starbucks have a brand community? How about Dell? Both companies have incredible social media presences. They ...
Your customers are drawn to the familiar
For the past 2 weeks my office has been caught up in World Cup madness. The TV's been on in the lunchroom, the ...
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Jeremy Miller
Top 30 Brand Guru
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