From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they didn't even have a personality. Personality is an important aspect of attraction and engagement. We choose to associate with people that have "interesting...
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