From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.
Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they didn't even have a personality. Personality is an important aspect of attraction and engagement. We choose to associate with people that have "interesting...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!