Customers trust family businesses more. It doesn’t matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
According to the Edelman Trust Barometer, the banks and financial services sector are the least trusted sector. CARD.com is rebuilding trust by understanding the true needs of average consumers, and creating a service that delights them.
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
A-B-C, Always Be Closing is bad advice. If you don’t have the relationships, you don’t stand a chance. It’s time to change the selling alphabet. It’s not about closing, it’s about connecting.
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
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