Category: Whole Foods
Branding StrategiesSticky Brands
First Affiliated: Bastardizing A Brand Category

First Affiliated: Bastardizing A Brand Category

Marketers have an annoying habit of converting real functionality into marketing hype. The financial services sector is particularly guilty of this, but First Affiliated is working hard to defend the Multi-Family Office category. Ward off the marketers that are trying to piggyback on your success. Promote the category first and your brand second

Brand DifferentiationSticky Brands
Colors Shape Brand Identities
DECO Windshield Repair: Color Shapes Brand Identity

DECO Windshield Repair: Color Shapes Brand Identity

Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.

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Jeremy Miller

Top 30 Brand Guru

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