Is Your Marketing an Investment or an Expense?
When you’re marketing making is money it’s not an expense, it’s an investment. Don't hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
Category: Branding Strategies
Bridging the Strategy Gap
Your company doesn’t have the knowledge, skills and processes it needs to achieve its strategic plan. This is your strategic gap. Build a capabilities roadmap to achieve your strategic objectives. Here's how.
Should I Chase Unicorns or Everyday Clients?
Unicorns are exquisite, profitable customers, but exceedingly rare. You can waste a lot of time selling to unicorns. The opportunity for growth is in the herd with "ideal average" customers.
1 Big Goal, 3 Priorities: Team Success Formula
Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
Here’s A Simple Formula to Achieve Your Goals
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, "From X to Why by When." Here's how to use the formula in your company.
Your 2 Biggest Competitors: Inertia and Time
Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Lead Measures: Measure the Behaviors that Grow Your Brand
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
Ask Customers, “What’s Your #1 Challenge?”
People don’t know what they want. To discover valuable marketing insights, ask your customers 1 powerful question. What's your #1 challenge?
Strategies vs Tactics: Beware of Greeks Bearing Gifts
An effective strategy is the most important part of winning. The Trojan Horse story is a metaphor of what happens when you put tactics first.
The Brand Map: 4 Elements of Brand Strategy
How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
Make Buying Insanely Easy
The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.
Successful Companies Create Great Brands
Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
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Jeremy Miller
Top 30 Brand Guru
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