The Discipline of Speed
Throughout the pandemic speed has been a defining factor of recovery and success. The companies that act first and adapt fastest have the advantage. Here are 3 principles to increase strategy execution in your organization.
Category: Crisis Marketing
Back-to-School Marketing Feels Heavy this Year
From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
How to Increase Sales During the Pandemic
When budgets are slashed, selling is that much harder! Here are 3 steps to increase sales during the pandemic.
Make Hay Before the Second Wave
If you knew for certain there would be a second wave in 2020 with another lockdown, how would you proceed? What steps would you take right now?
Why You Need to Sell Decisively In a Crisis
The Covid-19 pandemic is making it tougher than ever to make a sale. Customers are slashing budgets and postponing projects, and purchase decisions traditionally made by managers require executive approval. Breaking the veil of indecision and uncertainty requires a decisive sales strategy.
Branding through 2020
With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
The Need For Speed
As companies adopt new ways of working quickly, executives are taking new approaches to decision making and ways of working.
The Four Zones: How to Find Green Shoots of Opportunity
You don’t have to look far to discover Green Shoots of opportunity. Here is a simple strategy tool to discover areas of growth as we emerge from the crisis.
New Book (It’s Free): Get the Crisis Marketing ebook
Crisis Marketing is a free ebook that shows you how to recover the customers and revenue taken by Covid-19. You will learn how to come out of the crisis stronger than ever.
Emerging From the Crisis: Look for Constants and What Won’t Change
Even before the Covid-19 crisis, business was complex. As we emerge from the crisis, look for the constants — what won't change — to define your business strategy. Here's how.
Reboot Strategy for Coming Out of a Crisis
How can you pivot and promote your business cost-effectively without breaking the bank?
Proactively Conquering COVID-19 Brand Challenges
After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
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Jeremy Miller
Top 30 Brand Guru
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