Even with the problems created by the coronavirus, brands should not stop advertising. Here’s how to do advertising right during COVID-19.
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
Nike’s Kaepernick ad campaign may be controversial, but it’s a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Beau’s Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to listen to the song over-and-over again. Try it out. Think of Michael Jackson’s song Thriller. What comes to mind immediately? ♫ Thriller, thriller night...
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check their Facebook page or Twitter stream, and you’ll see their articles, their firm announcements, their promotions, their stuff. “Me, me, me.” Pushing your own...
I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. They just start pitching with promotions, calls to action, value proposition, events and retweeting their content. Pitch, pitch, pitch. It's plain annoying....
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