Advertising Archives -

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.

Is Advertising a Smart Investment During COVID-19?

By Sarah Young

Even with the problems created by the coronavirus, brands should not stop advertising. Here's how to do advertising right during COVID-19.

Does Branding Really Matter?

By Sarah Young

Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

By Jeremy Miller

Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.

My Ultimate Bucket List: From Brilliant to Blunder

By Jeremy Miller

Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.

Beau’s Brewery: All Natural Brand

By Jeremy Miller

Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.

Email Outperforms Social Media 3-to-1

By Jeremy Miller

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.

How To Monetize Social Media Communities

By Jeremy Miller

A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.