Next week marks a big shift for me and Sticky Branding. We are launching the Sticky Branding Podcast! 🥳 Before the podcast is released, I’d like to make an ask: help us make the Sticky Branding Podcast the podcast you want to listen to every week.
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.
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