Why Webinars Are Great For Marketing
Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Why Webinars Are Great For Marketing
Category: Expertise
Simard Suspension: The Best Sales Pitch
Simard Suspension: The Best Sales Pitch
The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, "The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it's much more credible than anything else."
Your Strengths May Not Be Sufficient
Your Strengths May Not Be Sufficient
Your firm's strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to be in the game, and compete in your industry. Differentiation originates out of one identifiable strength.
Sell In The Language Of Your Customers
Sell In The Language Of Your Customers
When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
Expertise Defines Credibility
Expertise Defines Credibility
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
You Can Only Lose Credibility Once
You Can Only Lose Credibility Once
Losing your credibility is like losing your virginity. You can only lose it once. My friend Jim Stewart shared this line with me, and it immediately resonated. Credibility is essential for your brand. Without it business grinds to a halt. Your credibility is based...
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Jeremy Miller
Top 30 Brand Guru
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