Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, “The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it’s much more credible than anything else.”
Your firm’s strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to be in the game, and compete in your industry. Differentiation originates out of one identifiable strength.
When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
Losing your credibility is like losing your virginity. You can only lose it once. My friend Jim Stewart shared this line with me, and it immediately resonated. Credibility is essential for your brand. Without it business grinds to a halt. Your credibility is based on...
It takes a lot of work to become an expert. 10,000 hours to be exact. That's a lot of time deliberately practicing in order to get better. Malcolm Gladwell popularized the concept of the 10,000 Hour Rule in his book Outliers. The rule was developed by Anders Ericsson,...
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