Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
It may sound counterintuitive, but don’t cut your marketing budget in a recession. Here are 3 ways to increase your marketing effectiveness.
How can you pivot and promote your business cost-effectively without breaking the bank?
As COVID-19 ravages stock markets and the economy, adjust your business strategy and marketing to find new customers, revenue and cash — fast!
The first one crushed, so we’re doing it again. I am excited to invite you to part 2 of the Sticky Branding webinar series. Join me at 12pm EST / 9am PST on March 18 for a free webinar on how to build a marketing strategy that actually works.
Companies struggle with digital marketing and how to get a ROI. This is the right marketing to grow your brand in 2020.
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here’s how to use them.
You can be doing a lot of marketing, but is it working? Here’s what you need to turn your marketing strategy from fluff to results!
Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company's reputation. Their answer can...
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