Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands’ visions to inspire you.
6 Inspiring Vision Statements that Built Iconic Brands
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It Really Is About The Money
It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Take Pride In Your Brand
Pride may be one of the Seven Deadly Sins, but it’s also an essential ingredient in branding. You can’t grow a compelling brand without a deep-seated sense of pride in your business.
Amplify Your Impact
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
Don’t Follow Your Passions
"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your passions, it will show you the way. Hate your job? Follow your passions, and do the job you love. What should you do next? Well obviously, follow your...
Your Value Proposition Is Not Enough
It's easy to focus your marketing on the tangible stuff: the cost of your products and services; the features and benefits; or your expertise and industry know-how. But that's not enough. Customers want more than a value proposition. They want to work with companies...
Your purpose is not complicated
Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...
What is Sticky Branding?
I am excited to be making the inaugural post on www.StickyBranding.com. This project has been a long time in the making, and is a big moment for myself and my team. What is Sticky Branding? Sticky Branding is two things: a philosophy and a company. It's a philosophy:...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
