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Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Pride may be one of the Seven Deadly Sins, but it’s also an essential ingredient in branding. You can’t grow a compelling brand without a deep-seated sense of pride in your business.
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your passions, it will show you the way. Hate your job? Follow your passions, and do the job you love. What should you do next? Well obviously, follow your...
It's easy to focus your marketing on the tangible stuff: the cost of your products and services; the features and benefits; or your expertise and industry know-how. But that's not enough. Customers want more than a value proposition. They want to work with...
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Jeremy Miller
Top 30 Brand Guru
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