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Don’t Follow Your Passions

Don’t Follow Your Passions

"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your passions, it will show you the way. Hate your job? Follow your passions, and do the job you love. What should you do next? Well obviously, follow your...

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Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...

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What is Sticky Branding?

What is Sticky Branding?

I am excited to be making the inaugural post on www.StickyBranding.com.  This project has been a long time in the making, and is a big moment for myself and my team. What is Sticky Branding? Sticky Branding is two things: a philosophy and a company. It's a philosophy:...

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