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The Double-Edged Sword of Digital Marketing

The Double-Edged Sword of Digital Marketing

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?

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Avoid Technology Bandwagons

Avoid Technology Bandwagons

Should your company have a Facebook Page or a LinkedIn Group? What about apps? Should your company have an app on iPhones, iPads and Android devices? I don't know, but chances are the answer is no. The real question is do you need these tools to engage and service...

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Build a Timeless Brand

Build a Timeless Brand

It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the conversation focused on QR Codes and Twitter. And before that we were talking about MySpace. We are living in an exciting time. It’s never before been easier to...

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