Mobile Archives -

The Myth of Mobile First, Especially for B2B Brands

52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here's why you should question the mobile first strategy.

The Double-Edged Sword of Digital Marketing

By Jeremy Miller

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?

Ignore Your Values, Crash Your Brand

By Jeremy Miller

Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.