Be Memorable: Own a Position in Your Customers’ Minds The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers’ minds.
Minimum Viable Outcome Minimum Viable Outcome is a customer’s basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Simple Brands Are More Successful The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Another Way to Say “One Stop Shop” One stop shop is not a value proposition. It’s a cliche. Find another way to say one stop shop to describe your brand. Here’s how.
Walmart Drops Visa, and It’s a Brand Win for Walmart Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart’s dispute with Visa is on brand for Walmart. It’s a bold move, and I have to say, I like it.
Why Your Brand Must Own More Than One Word A strong brand must own one word in the mind of customers is considered gospel in branding circles. It’s time to challenge this convention. It takes more than one word to create a competitive advantage.
Customers Persuade Themselves: The Power of Positive Mind Chatter Your customers’ own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
Focus Your Brand To Win Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Finding the Words That Stick: Make a Brand Checklist Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
3T’s of Sales Performance: Territory, Timing, and Talent Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
