Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M’s — market, message, method.
Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers’ minds.
Minimum Viable Outcome is a customer’s basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
One stop shop is not a value proposition. It’s a cliche. Find another way to say one stop shop to describe your brand. Here’s how.
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart’s dispute with Visa is on brand for Walmart. It’s a bold move, and I have to say, I like it.
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