Define Your Brand Messaging with Another Way to Say “One Stop Shop”
One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
Category: Positioning
How to Position Your Brand for Sales (Video)
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.
Why Webinars Are Great For Marketing
Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
How To Create Brand Positioning For Your Products and Services
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
The Secret Brand Everyone Knows About
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
What It Means to Position Your Brand
Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.
Be Memorable: Own a Position in Your Customers’ Minds
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Minimum Viable Outcome
Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
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Jeremy Miller
Top 30 Brand Guru
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