Category: Referral

Who Knows About Your Next Customer Before You Do?

Who Knows About Your Next Customer Before You Do?

Referrals are your best source of customers, and you can generate more of them. You just have to answer one simple question, “Who knows about a customer’s need for your services before you do?”
How to Find Centers of Influence That Move the Sales Needle

How to Find Centers of Influence That Move the Sales Needle

If you kiss enough frogs you'll find a prince. But if you're tired of kissing frogs there is a better way of networking. This is a strategic approach to find and develop centers of influence (COI) — referral partners that provide sales leads for your business.
Good Is Average and Average Isn’t Worth Sharing

Good Is Average and Average Isn’t Worth Sharing

Anyone can deliver good service, but that doesn't get your customers talking about your business or referring it. Create memorable moments to engage your customers and get them singing your praise.
The Downside of Word of Mouth Marketing

The Downside of Word of Mouth Marketing

Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.

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Jeremy Miller

Top 30 Brand Guru

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