Referrals are your best source of customers, and you can generate more of them. You just have to answer one simple question, “Who knows about a customer’s need for your services before you do?”
If you kiss enough frogs you'll find a prince. But if you're tired of kissing frogs there is a better way of networking. This is a strategic approach to find and develop centers of influence (COI) — referral partners that provide sales leads for your business.
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