Referrals are your best source of customers, and you can generate more of them. You just have to answer one simple question, “Who knows about a customer’s need for your services before you do?”
If you kiss enough frogs you’ll find a prince. But if you’re tired of kissing frogs there is a better way of networking. This is a strategic approach to find and develop centers of influence (COI) — referral partners that provide sales leads for your business.
Anyone can deliver good service, but that doesn’t get your customers talking about your business or referring it. Create memorable moments to engage your customers and get them singing your praise.
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
