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Category: Slingshot Strategy

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Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

By Jeremy Miller
When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

By Jeremy Miller
Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.
The Art of Strategy Execution — ft Sarah Young

The Art of Strategy Execution — ft Sarah Young

By Jeremy Miller
Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.
Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

By Jeremy Miller
Learngistics journey of losing 90% of the revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers.
How the Slingshot Strategy Works to Launch Products or Services

How the Slingshot Strategy Works to Launch Products or Services

By Sarah Young
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
Slingshot Your Business Strategy

Slingshot Your Business Strategy

By Jeremy Miller
The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
Build Your Strategy from Where You Are

Build Your Strategy from Where You Are

By Jeremy Miller
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
From Crisis to Comeback (Video)

From Crisis to Comeback (Video)

By Jeremy Miller
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Slingshot Strategy

Slingshot Strategy

By Sarah Young
Comeback from the pandemic with a Slingshot Strategy. Here's how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
It Felt Like We Were Going to War

It Felt Like We Were Going to War

By Jeremy Miller
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
Zoom Is Consuming Relationship Capital

Zoom Is Consuming Relationship Capital

By Jeremy Miller
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Just-in-Time Buying and Why It’s Disrupting Your Business

Just-in-Time Buying and Why It’s Disrupting Your Business

By Jeremy Miller
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.

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Jeremy Miller

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