Companies with sticky brands are strong. They have strong balance sheets, they're profitable, and they build strong client relationships. Customers come back again and again, because they appreciate the services and the overall brand experience. They have the habits that make them stand out, attract customers and grow sticky brands.
The Kony 2012 is the fastest spreading viral video of all time. It was published on YouTube on March 5th, and within a week it achieved over 70 million views. The video is a brilliant piece of marketing. It's no accident that it has spread like wildfire across the...
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