A logo is the visual embodiment of your brand. It's a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.
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