A logo is the visual embodiment of your brand. It’s a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
What Makes An Iconic Logo
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Make Your Brand Iconic: The Power of Symbols in Branding
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Santa Claus: The World’s Stickiest Brand
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He’s the world’s most recognized fictional character, and the stickiest brand.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
