Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Entrepreneurs are more stressed than ever before. The rates of depression and anxiety have grown amidst the pandemic, especially now that we are into the second, if not third, wave.
Here are the trends I predict will continue, pop up, or take over as we navigate through 2021.
What is your #1 burning marketing challenge? 2020 was the worst! You know the rest of the story. As we enter 2021 we are seeing clear trends that will impact your sales and marketing.
A second wave is real, and with it comes risk factors for your business. Here is how to prepare your business for the second wave.
empowering your team is one of the smartest business decisions you can make, especially during the pandemic. Here's how Central Smith is thriving after covid-19.
Six months ago North Americans were ordered to stay home. The pandemic empowered us to think differently about strategy and execution. Here's how.
Look forward and reframe our expectations. How to connect with your customers and shift your business after coronavirus.
The market is evolving so quickly that brand consultants barely know what will happen in the next six days, let alone the next six months.
It may sound counterintuitive, but don’t cut your marketing budget in a recession. Here are 3 ways to increase your marketing effectiveness.