A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!