It Felt Like We Were Going to War
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Entrepreneurs are more stressed than ever before. The rates of depression and anxiety have grown amidst the pandemic, especially now that we are into the second, if not third, wave.
Here are the trends I predict will continue, pop up, or take over as we navigate through 2021.
What is your #1 burning marketing challenge? 2020 was the worst! You know the rest of the story. As we enter 2021 we are seeing clear trends that will impact your sales and marketing.
A second wave is real, and with it comes risk factors for your business. Here is how to prepare your business for the second wave.
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A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.