It’s getting harder and harder to get your content seen. Blogging and sharing links isn’t a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it’s released? Join the Launch Team, and you will receive 5 awesome benefits.
“If you build it, they will come.” It’s an appealing idea, but it’s not going to happen. Growing a platform starts with good ol’ fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.
Trying to land a strategic account? Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about getting one introduction, get six.
Grow your social media group. Nobody likes to dance alone is the mantra for growing a boundaryless social media community. Make your group a party.
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It’s time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
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