Your company’s purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart’s dispute with Visa is on brand for Walmart. It’s a bold move, and I have to say, I like it.
When employees don’t have a compelling purpose there’s a high probability they’re working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Pivoting is a powerful concept, especially for high growth companies. But it’s being overused. A company shouldn’t be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
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