Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
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