Your company’s purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
Combat Uncertainty With Purpose
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Three Steps to Frame the Heart and Soul of Your Brand
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
What’s Your Rallying Cry?
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart’s dispute with Visa is on brand for Walmart. It’s a bold move, and I have to say, I like it.
Why Your Company Needs a Compelling Purpose
When employees don’t have a compelling purpose there’s a high probability they’re working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it’s being overused. A company shouldn’t be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Volkswagen Lost Its Purpose to be the Biggest Automaker
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Sticky Branding Beats Oprah
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
Do You Believe In Your Brand?
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Personal Performance Management: Manage The Behaviors
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
