Combat Uncertainty With Purpose
Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
Combat Uncertainty With Purpose
Category: purpose
Three Steps to Frame the Heart and Soul of Your Brand
Three Steps to Frame the Heart and Soul of Your Brand
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
What’s Your Rallying Cry?
What’s Your Rallying Cry?
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Why Your Company Needs a Compelling Purpose
Why Your Company Needs a Compelling Purpose
When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Pivoting Too Soon and Too Often
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
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Jeremy Miller
Top 30 Brand Guru
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