Who Do You Serve?
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
Category: Simple Clarity
How to Speak Your Customers’ Language
Speaking in the language of your customers will accelerate your sales and make your brand more engaging. The three steps to speak your customers' language is to listen, interact, and feedback loops.
How To Use Metaphors In Branding
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Make Your Brand Googleable
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
The 2-Call Close, Part 1
The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Finding the Words That Stick: Make a Brand Checklist
Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Simple Clarity: Clarity Differentiates Your Brand
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it's credible.
Don’t Make Me Think: The Art of the Elevator Pitch
Fluffing up your elevator pitch waters down its impact. Catching a prospect's attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.
Just The Facts: 3 Ways To Craft An Effective Elevator Pitch
Simple Clarity is the foundation of your brand. It's the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it's easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
Path of Search: Targeting Active Buyers
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.
Sell In The Language Of Your Customers
When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
Vertizontal Marketing: The Halo Effect of Niching
A vertizontal strategy combines specializing in a specific niche—the vertical—while still taking on general clients—the horizontal. This approach is highly effective for professional services firms operating in regulated environments like accounting, legal, insurance or financial services.
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Jeremy Miller
Top 30 Brand Guru
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