What Makes Some Slogans More Memorable than Others
Memorable slogans are crafted with purpose. Once you’ve heard the slogan you can recall and repeat it. Here's how to create memorable slogans.
What Makes Some Slogans More Memorable than Others
Category: Tagline
LEAPJob: Core Metaphors Make Brands Leap
LEAPJob: Core Metaphors Make Brands Leap
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
Differentiation Is A Side Effect
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about unique selling propositions, and the stories you tell. These things are all wrapping paper. They may indicate what makes your business unique, but...
What Animal is your Brand?
What Animal is your Brand?
Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko. Each insurance company uses animal characters to differentiate their brands, and achieve a first call advantage with their customers. Animals take a...
Rebranding Starts Inside. Why BP Stepped In it.
Rebranding Starts Inside. Why BP Stepped In it.
The oil spill in the Gulf of Mexico is heart breaking. The level of destruction is astronomical, and the repercussions will be felt for decades to come. How can a company claim to be "Beyond Petroleum," and be at the center of such a disaster? The branding and...
Great Ideas Accrue Value Over Time
Great Ideas Accrue Value Over Time
You don't have to have a huge advertising budget to get a lot of traction. Rather, it takes focus and commitment. It's amazing to consider that the Energizer Bunny campaign was launched in 1989. For 21 years we have heard the tagline, "He keeps going and going...
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Jeremy Miller
Top 30 Brand Guru
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