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What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko. Each insurance company uses animal characters to differentiate their brands, and achieve a first call advantage with their customers. Animals take a...

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People Persuade Themselves

People Persuade Themselves

One of the great myths of sales and advertising is people can be persuaded to do things they don't want to.  Some sales people like to say, "I can sell ice to Eskimos."  As if to say, they can overwhelm their customers with so many arguments and benefits that the...

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