Memorable slogans are crafted with purpose. Once you’ve heard the slogan you can recall and repeat it. Here’s how to create memorable slogans.
What Makes Some Slogans More Memorable than Others
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LEAPJob: Core Metaphors Make Brands Leap
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about unique selling propositions, and the stories you tell. These things are all wrapping paper. They may indicate what makes your business unique, but they’re...
What Animal is your Brand?
Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko. Each insurance company uses animal characters to differentiate their brands, and achieve a first call advantage with their customers. Animals take a...
Rebranding Starts Inside. Why BP Stepped In it.
The oil spill in the Gulf of Mexico is heart breaking. The level of destruction is astronomical, and the repercussions will be felt for decades to come. How can a company claim to be "Beyond Petroleum," and be at the center of such a disaster? The branding and...
Great Ideas Accrue Value Over Time
You don't have to have a huge advertising budget to get a lot of traction. Rather, it takes focus and commitment. It's amazing to consider that the Energizer Bunny campaign was launched in 1989. For 21 years we have heard the tagline, "He keeps going and going and...
People Persuade Themselves
One of the great myths of sales and advertising is people can be persuaded to do things they don't want to. Some sales people like to say, "I can sell ice to Eskimos." As if to say, they can overwhelm their customers with so many arguments and benefits that the...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
