Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey's, 3M, Coca-Cola, and Kellogg's, to name a few. We are experiencing a similar shift today.
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