Growth is important, but it’s not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey’s, 3M, Coca-Cola, and Kellogg’s, to name a few. We are experiencing a similar shift today.
It’s hard to ignore an energized brand. You may have never used Uber’s services, but I’m sure you’ve heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
It’s better to be hated than to be stuck in the indifference trap. The art of polarizing your brand is to avoid a middle ground to stand out in your marketplace. Find that place that no one can say you’re catering to everyone.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!