The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
Carter Wilkerson is breaking the world record for the most popular tweet. Here's how Wendy's laid the foundation for #NuggsForCarter to be a thing.
Customers want to validate they're making the right purchase decision. So they Google. They're looking for social proof to validate you're as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
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