The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
Instagram is essential for any marketing strategy to grow their audience. Here are 7 tips to activate your brand on Instagram.
Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Carter Wilkerson is breaking the world record for the most popular tweet. Here’s how Wendy’s laid the foundation for #NuggsForCarter to be a thing.
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It’s a model for understanding how communities scale.
It’s getting harder and harder to get your content seen. Blogging and sharing links isn’t a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
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