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Brand Momentum

Brand Momentum

Brand momentum is exciting and powerful when your brand is rising, but terrifying if it’s declining. Energy accelerates the impact of your brand, but it’s elusive. Here are 3 tips to increase your brand’s momentum.

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Naming Your Business to Drive Sales

Naming Your Business to Drive Sales

Naming your business is one the most challenging branding activities. But get it right, and a great name sets the entire tone for your business and brand. It's the stickiness factor. A great name drives sales by making your brand more: Findable Referable Memorable...

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Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At Microsoft,...

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Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great brand names: Apple, Caterpillar, Virgin and Google. These names are memorable, repeatable and evocative. They set the tone for the companies they represent....

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