Brand New Name Archives -

Kickstart the New Year with a New Brand

Kickstart the New Year with a new brand. Both Sticky Branding and Brand New Name are 80% off. Get it for $1.99! Sale ends on January 9, 2021.

Jeremy Miller | Dec 29, 2020 | 1 min read

Brand Naming

There Is No Such Thing as a Bad Brand Name

There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.

Jeremy Miller | Feb 11, 2020 | 3 min read

Brand Naming

Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!

Why is Black Friday called Black Friday? Many think it's the day retailers go in the black. But that's a myth. The story is much darker.

Jeremy Miller | Nov 26, 2019 | 4 min read

Brand Naming

Canadian Companies Are Dropping “Canada” from their Names, and They Should!

In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."

Jeremy Miller | Nov 5, 2019 | 4 min read

Brand Naming

Everyone Has to Name Something, At Least Once

Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.

Jeremy Miller | Oct 15, 2019 | 3 min read

Sticky Branding Updates