Category: Content Marketing

The 2 Most Important Dates of the Year

The 2 Most Important Dates of the Year

People are at their most reflective on New Year's day and their birthday. These are milestone dates. Another year ...
Generate Future Leads: Engage Your Market with Content

Generate Future Leads: Engage Your Market with Content

It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our ...
Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's ...
The Rise of Brand Journalism

The Rise of Brand Journalism

Brand journalism offers a tremendous opportunity for companies to connect with their customers and build their ...
Creating a First Call Advantage: Applying the 3% Rule

Creating a First Call Advantage: Applying the 3% Rule

The 3% Rule is like the 80-20 Rule.  It's a rule of thumb to understand your customers' buying cycle.  The goal is ...
Content is King. No, Context is King. Which is it?

Content is King. No, Context is King. Which is it?

There's a debate raging in the blogosphere amongst marketers.  On one side are the content advocates.  They ...

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Jeremy Miller

Top 30 Brand Guru

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