Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Comeback from the pandemic with a Slingshot Strategy. Here’s how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
Here are the trends I predict will continue, pop up, or take over as we navigate through 2021.
What is your #1 burning marketing challenge? 2020 was the worst! You know the rest of the story. As we enter 2021 we are seeing clear trends that will impact your sales and marketing.
When you have the right people you can achieve great things. Talent is the X Factor in this pandemic. A talented group of people committed to serving your clients can spot more opportunities and outperform much bigger competitors.
A second wave is real, and with it comes risk factors for your business. Here is how to prepare your business for the second wave.
empowering your team is one of the smartest business decisions you can make, especially during the pandemic. Here’s how Central Smith is thriving after covid-19.
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