Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Focus Your Brand To Win
Category: Positioning
Finding the Words That Stick: Make a Brand Checklist
Finding the Words That Stick: Make a Brand Checklist
Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
3T’s of Sales Performance: Territory, Timing, and Talent
3T’s of Sales Performance: Territory, Timing, and Talent
Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
Developing Influencers: Octopus Products Focuses On Designers
Developing Influencers: Octopus Products Focuses On Designers
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
Wheels and Deals: 20 Year Overnight Success
Wheels and Deals: 20 Year Overnight Success
Rome wasn't built in a day, and neither are sticky brands. Jim Gilbert's Wheels and Deals is a 20 year overnight success. They've grown into the largest independent used car dealer in New Brunswick, and one of the largest in Eastern Canada. And their customers love them!
Tilt The Odds: Choose A Niche To Win
Tilt The Odds: Choose A Niche To Win
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
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Jeremy Miller
Top 30 Brand Guru
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