Be Memorable: Own a Position in Your Customers’ Minds
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Be Memorable: Own a Position in Your Customers’ Minds
Category: Positioning
Minimum Viable Outcome
Minimum Viable Outcome
Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Simple Brands Are More Successful
Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Why Your Brand Must Own More Than One Word
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
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Jeremy Miller
Top 30 Brand Guru
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