Trying To Do Everything Is the Fastest Route to Mediocrity Trying to do everything is the fastest route to mediocrity. You don’t have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
Social Proof Your Brand Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
B2B Buyers Binge on Content Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Publish Less, Engage More There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Are LinkedIn Groups Worth It? Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
If You Don’t Blow Your Own Horn, Nobody Will If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Brilliant: Be Everywhere Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™’s marketing strategy is to “be everywhere.” They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Primo Cards: Reshaping Traditional Markets With Technology Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They’ve embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.
Platforms Don’t Grow Themselves “If you build it, they will come.” It’s an appealing idea, but it’s not going to happen. Growing a platform starts with good ol’ fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
