Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.


Are LinkedIn Groups Worth It?

Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.


If You Don’t Blow Your Own Horn, Nobody Will

If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.


Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.


Brilliant: Be Everywhere

Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™’s marketing strategy is to “be everywhere.” They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.


Primo Cards: Reshaping Traditional Markets With Technology

Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They’ve embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.

If you sell it, they will come

Platforms Don’t Grow Themselves

“If you build it, they will come.” It’s an appealing idea, but it’s not going to happen.

The Sticky Branding group on LinkedIn has over 27,000 members, and it grows by 200+ new members per week. It’s one of the largest branding groups on LinkedIn, but it took a heck of a lot of effort to get off the ground.

Keep Reading

Casualties Along The Way: Managing people with an axe to grind

Casualties Along The Way

Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.

Want more readers? Write better! 5 tips to get your email newsletter read.

5 Tips To Get Your Email Newsletter Read

Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don’t leave it to chance. Get your email read.

5 Star #Fail. When social media policies break trust

5 Star #Fail

I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.