Define Your Brand Messaging with Another Way to Say “One Stop Shop”
One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
Category: Brand Messaging
New eBook: Offer Messaging Stack
The Offer Messaging Stack is a simple tool to create brand messaging that will provoke your customers to buy. It helps you break down your messaging into the fundamental building blocks of a pitch. Get your free copy
How to Create Brand Messaging That Provokes Your Customers to Buy
Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here's how.
Two Simple Templates to Write Your Value Proposition
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
Please Don’t “We We” On Your Customers
Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
How TBô Is Reinventing Men’s Underwear with Co-Creation
TBô is transforming the fashion industry with the power of co-creation. Thousands of men, just like you, are sharing their comments and insights to create the most comfortable everyday men's underwear.
How to Create Effective Brand Messaging
Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Google Defines Your Brand Messaging
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here's how to make your brand more googleable.
Content Shock Is a Branding Opportunity
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Why You Should Write Long Form Content (Hint: Google Loves It)
Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Creating Content in a Vacuum
Creating content can be a lonely road, because 90% of internet users happily consume in silence. Find the inner drive to keep creating great content. Find the thing that will motivate you when everyone else is silent.
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Jeremy Miller
Top 30 Brand Guru
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