Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here’s how.
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
TBô is transforming the fashion industry with the power of co-creation. Thousands of men, just like you, are sharing their comments and insights to create the most comfortable everyday men’s underwear.
Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here’s how to make your brand more googleable.
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
One stop shop is not a value proposition. It’s a cliche. Find another way to say one stop shop to describe your brand. Here’s how.
Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
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