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3 Strategies to Sell New Ideas

3 Strategies to Sell New Ideas

Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will solve problems and aid customers, but they don't act. Buying is habitual. Customers buy what they know, like, and trust. It can take monumental forces to...

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What Would Apple Do?

What Would Apple Do?

Take a page from Apple’s playbook and ask, “What would Apple do?” It’s hard not to admire Apple’s brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple’s principles of branding to grow your brand.

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Avoid the Obvious: Where Are Your Customers Going?

Avoid the Obvious: Where Are Your Customers Going?

Walter Gretzky coached his son to “Skate where the puck is going, not where it’s been.” The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn’t been served before?

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