Category: Sticky Branding

It’s Time to Get Really Good at Virtual Selling

It’s Time to Get Really Good at Virtual Selling

The transition from in-person to virtual selling isn’t always natural. It requires a different toolbox for salespeople, and more effective marketing for companies. Here's how.
Please Don’t “We We” On Your Customers

Please Don’t “We We” On Your Customers

Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
Get Ahead of the Second Wave

Get Ahead of the Second Wave

A second wave is real, and with it comes risk factors for your business. Here is how to prepare your business for the second wave.
Empower Your Team to Thrive

Empower Your Team to Thrive

empowering your team is one of the smartest business decisions you can make, especially during the pandemic. Here's how Central Smith is thriving after covid-19.
The First 6 Months

The First 6 Months

Six months ago North Americans were ordered to stay home. The pandemic empowered us to think differently about strategy and execution. Here's how.
How to Grow a Sticky Brand

How to Grow a Sticky Brand

Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Look Forward and Reframe Your Value Proposition

Look Forward and Reframe Your Value Proposition

Look forward and reframe our expectations. How to connect with your customers and shift your business after coronavirus.
Increase Your Marketing Budget in a Recession

Increase Your Marketing Budget in a Recession

It may sound counterintuitive, but don’t cut your marketing budget in a recession. Here are 3 ways to increase your marketing effectiveness.
The Discipline of Speed

The Discipline of Speed

Throughout the pandemic speed has been a defining factor of recovery and success. The companies that act first and adapt fastest have the advantage. Here are 3 principles to increase strategy execution in your organization.
How to Increase Sales During the Pandemic

How to Increase Sales During the Pandemic

When budgets are slashed, selling is that much harder! Here are 3 steps to increase sales during the pandemic.
Make Hay Before the Second Wave

Make Hay Before the Second Wave

If you knew for certain there would be a second wave in 2020 with another lockdown, how would you proceed? What steps would you take right now?
Why You Need to Sell Decisively In a Crisis

Why You Need to Sell Decisively In a Crisis

The Covid-19 pandemic is making it tougher than ever to make a sale. Customers are slashing budgets and postponing projects, and purchase decisions traditionally made by managers require executive approval. Breaking the veil of indecision and uncertainty requires a decisive sales strategy.

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Jeremy Miller

Top 30 Brand Guru

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