Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
There are amazing people in your life and business, but in the hustle and bustle of the holiday season it's easy to lose sight of the great work they do. Over the next week try a little exercise. See how many times you can say "thank you." Make it a challenge.
The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards
I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it's released? Join the Launch Team, and you will receive 5 awesome benefits.
How To Differentiate When Your Competition Is So Good
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
Don’t Make Me Think: The Art of the Elevator Pitch
Fluffing up your elevator pitch waters down its impact. Catching a prospect's attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.
There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."
In 1999 I bought JeremyMiller.com from Jeremy Miller of Arizona. Fifteen years later I am launching JeremyMiller.com as my Professional Speaker website. Let me know what you think.
Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
{"Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer."
David Brier
{"This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name."
Kevin Roberts
{"Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today."
Al Ries
{"A beautiful, captivating and useful book!"
Mark Schaerfer
{"Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."
Donna Miller
{"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
Gino Wickman
{"When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible."
Gini Dietrich
{"I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name."
Brian Scudamore, founder & CEO of 1-800-GOT-JUNK? and O2E Brands
{"Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple."
Denise Lee Yohn
{"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."
