Category: Sticky Branding

Ideas Are Cheap, Action Is Not

Ideas Are Cheap, Action Is Not

Companies that are propelled to act will always outperform the dreamers and ideators. There's no shortage of ideas in this world. The challenge is finding the few great ones that are aligned with your company's purpose and values, and then ruthlessly implement them.
Ask Your Clients For Feedback

Ask Your Clients For Feedback

Direct customer feedback is an essential ingredient for brand building and delivering outstanding services. Good, bad, or ugly you need to hear how your company is doing. And getting that input is easy. All you have to do is ask for it.
Sticky Branding Book Launch: You Are Invited

Sticky Branding Book Launch: You Are Invited

Sticky Branding Book Launch. Join me on January 14, 2015 at 5pm for a keynote presentation and book launch for the Sticky Branding book. It will be hosted at the Rotman School of Management as part of their Branding Experts Speaker Series.
The Most Powerful Leadership Question

The Most Powerful Leadership Question

When you miss a goal ask yourself a very deep, powerful question, "What was it about my leadership that led to this result?" The buck stops with you. How is your leadership influencing your outcomes?
Is Your Sales Process Hurting Your Brand?

Is Your Sales Process Hurting Your Brand?

Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.
Extraverts Are Not Better at Sales, but Neither Are Introverts

Extraverts Are Not Better at Sales, but Neither Are Introverts

There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Eating Crow: The Art of the Apology

Eating Crow: The Art of the Apology

Don't get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
Beware of Management Consultants Bearing Goals

Beware of Management Consultants Bearing Goals

Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Success Comes After Big Goals and Bold Actions

Success Comes After Big Goals and Bold Actions

It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Make Your Brand Visibly Different

Make Your Brand Visibly Different

It's one thing to commit to growing an incredible brand, but if your customers can't see it they won't believe it. Sticky brands are visual brands. Make your brand visibly different.
Apple Pay and Apple Watch Are Bigger Than You Think

Apple Pay and Apple Watch Are Bigger Than You Think

Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
My Ultimate Bucket List: From Brilliant to Blunder

My Ultimate Bucket List: From Brilliant to Blunder

Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.

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Jeremy Miller

Top 30 Brand Guru

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