Category: Sticky Branding

Freely Fire Bad Customers

Freely Fire Bad Customers

It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Finding the Words That Stick: Make a Brand Checklist

Finding the Words That Stick: Make a Brand Checklist

Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Sticky Branding Beats Oprah

Sticky Branding Beats Oprah

There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
Conversations Spark Brand Engagement

Conversations Spark Brand Engagement

It's easy to ignore companies that don't engage with you, but it's hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
If You Don’t Blow Your Own Horn, Nobody Will

If You Don’t Blow Your Own Horn, Nobody Will

If you don't blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Simple Clarity: Clarity Differentiates Your Brand

Simple Clarity: Clarity Differentiates Your Brand

Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it's credible.
Sticky Branding (the Book) Is Here!

Sticky Branding (the Book) Is Here!

Sticky Branding (the book) is available now. Buy your copy (or copies) now and take advantage of lots of freebies and perks!
Sticky Branding Book Reviews

Sticky Branding Book Reviews

The initial buzz on Sticky Branding (the book) has been outstanding. Here are some of the latest book reviews and quotes. I can't wait to hear what you think of the book too.
Skip New Year’s Resolutions, Focus On Goals and Habits

Skip New Year’s Resolutions, Focus On Goals and Habits

88% of people fail to achieve their New Year's Resolutions. Skip the resolutions. Focus on developing 1 Big Goal, 3-5 Secondary Goals, and the habits that will drive success. Make the New Year your best year ever.
Lack Of Time Is Redefining Your Brand

Lack Of Time Is Redefining Your Brand

Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.
3T’s of Sales Performance: Territory, Timing, and Talent

3T’s of Sales Performance: Territory, Timing, and Talent

Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
Mistaking Goals For Strategy

Mistaking Goals For Strategy

Big Goals are powerful, but they are not a replacement for strategy. Strategy is how to move forward and achieve your Big Goals.

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Jeremy Miller

Top 30 Brand Guru

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