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The Double-Edged Sword of Digital Marketing

The Double-Edged Sword of Digital Marketing

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?

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Monetize Your Marketing Content

Monetize Your Marketing Content

Is your marketing content good enough for your customers to pay for it? Don’t laugh. Companies are monetizing and selling their marketing content. Marketing isn’t just for lead generation and brand building anymore. It can become a revenue asset for your business. It...

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Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...

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Focus On Conversations Not Platforms

Focus On Conversations Not Platforms

Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The questions come from all directions. Should we be on Twitter? How about Facebook? What about Yelp, Foursquare and Gowalla? And more importantly, how do we...

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