Category: Brand Differentiation

Even Mundane Businesses have Sticky Brands

Even Mundane Businesses have Sticky Brands

There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Your Brand Is a Work in Progress

Your Brand Is a Work in Progress

Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
4 Key Elements for Creating a Standout Brand

4 Key Elements for Creating a Standout Brand

There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
How To Create Brand Positioning For Your Products and Services

How To Create Brand Positioning For Your Products and Services

Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
The Making of Santa Claus’s Brand

The Making of Santa Claus’s Brand

Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
Customers Judge Your Brand With Their Eyes

Customers Judge Your Brand With Their Eyes

We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Energy Is a Powerful Brand Differentiator

Energy Is a Powerful Brand Differentiator

Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Are Your Spending Too Much Time on Marketing?

Are Your Spending Too Much Time on Marketing?

Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
Put a Face on Your Brand

Put a Face on Your Brand

People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
The Secret Sauce to Writing Memorable Marketing Copy

The Secret Sauce to Writing Memorable Marketing Copy

Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Your Brand has a Shelf Life, and It’s Shorter than You Think

Your Brand has a Shelf Life, and It’s Shorter than You Think

Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.

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Jeremy Miller

Top 30 Brand Guru

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