There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.