There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They’re who you learn from.
Even Mundane Businesses have Sticky Brands
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Your Brand Is a Work in Progress
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
4 Key Elements for Creating a Standout Brand
There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
How To Create Brand Positioning For Your Products and Services
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
The Making of Santa Claus’s Brand
Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus’s brand.
Customers Judge Your Brand With Their Eyes
We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Are Your Spending Too Much Time on Marketing?
Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can’t ignore you.
Put a Face on Your Brand
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy
Nike’s Kaepernick ad campaign may be controversial, but it’s a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
