Even Mundane Businesses have Sticky Brands
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Even Mundane Businesses have Sticky Brands
Category: Brand Differentiation
Your Brand Is a Work in Progress
Your Brand Is a Work in Progress
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
4 Key Elements for Creating a Standout Brand
4 Key Elements for Creating a Standout Brand
There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
How To Create Brand Positioning For Your Products and Services
How To Create Brand Positioning For Your Products and Services
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
The Making of Santa Claus’s Brand
The Making of Santa Claus’s Brand
Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
Customers Judge Your Brand With Their Eyes
Customers Judge Your Brand With Their Eyes
We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
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Jeremy Miller
Top 30 Brand Guru
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