Even Mundane Businesses have Sticky Brands
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
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There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.