Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
Brand Naming Process: How to Name A Business or Product
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It
14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why Is It Called Black Friday? It’s Not a Happy, Shopping Story!
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
