14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Corona beer’s brand is in trouble. 38% of Americans wouldn’t buy Corona beer because of the coronavirus. How crises impact brand names.
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
Why is Black Friday called Black Friday? Many think it’s the day retailers go in the black. But that’s a myth. The story is much darker.
You’ve started a business, and you’ve picked out a business name. Now it’s time to register your business name. Here’s how!
Naming a new product is tricky! But getting it right will setup your brand for success. Here’s a proven process to name a product.
In the oil patch, “Canada” is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop “Canada.”
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Cheerios is America’s breakfast cereal, but it was actually started as Cheerioats. Here’s how Cheerios got its name! It’s a brilliant!
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