Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
Why is Black Friday called Black Friday? Many think it's the day retailers go in the black. But that's a myth. The story is much darker.
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